What's new

Changelog

What we've shipped, in the order we shipped it. Newest first.

May 24, 2026

Tier-2 vertical pages, blog, and use cases

A big week on the marketing site.

  • 11 new vertical landing pages. Lawyers, accountants, dentists, doctors, vets, driving schools, music teachers, travel agents, repair services, cleaning services, event planners. Each with WhatsApp thread mocks in the actual language that vertical uses. See them all at /for.
  • A blog. Three launch posts on why we built MadMantra on WhatsApp, how a solo founder runs Meta Ads from a chat thread, and the honest comparison with Wati. /blog.
  • A use-cases page. Pick which function you'd hand off first; see what it looks like in chat. /use-cases.
  • A /for hub so the 23 vertical pages have a clean entry point from anywhere on the site.
May 23, 2026

First 12 vertical pages + Features page

The programmatic-SEO foundation, shipped.

  • 12 Tier-1 vertical landing pages. Salons, boutiques, bakers, DTC brands, coaches, tutors, real-estate agents, insurance agents, wedding vendors, photographers, personal trainers, therapists. Prioritized by validated WhatsApp ROI signals + product fit. Each page has 3 unique WhatsApp thread mocks in that vertical's actual voice, 4 jobs, 4 pains, FAQ.
  • A Features page. The full capability inventory — 7 categories, every job MadMantra runs — at /features. Same data backs the dashboard "What I can do" modal, so they never drift.
  • 6 new /vs/* comparison pages. ChatGPT, Claude, Wati, AiSensy, Interakt, Gallabox. The WhatsApp-platform competitors are the real competitive set we've been missing.
May 22, 2026

New brand: cream + ink + warm amber

The site got a full visual overhaul.

  • New brand identity. Cream canvas, deep-ink text, warm amber accent (Claude / Anthropic family). Bricolage Grotesque for display headlines. WhatsApp green confined to the actual WhatsApp thread mocks, where it belongs.
  • Homepage rebuild. New hero, three-card "show, don't tell" section with WhatsApp threads, "Other AI advises. MadMantra acts." comparison tabs, "Ask AI about MadMantra" section, FAQ with the huge "FAQ" wordmark.
  • Same treatment applied site-wide. /about, /pricing, /why, /faq, /solo-founder-ai-tools, and the /vs/* template all now share the new brand. No tonal break when you navigate between pages.
May 21, 2026

Repositioned as the AI coworker that runs your company from WhatsApp

After shipping the WhatsApp integration, we updated the brand to reflect what MadMantra actually is now.

  • New positioning. "The AI coworker that runs your company from WhatsApp." Replaces the old "AI cofounder" / "AI CEO" / "AI that runs your business 24/7" patchwork.
  • Three execution modes named honestly. Some things ship instantly (site changes), some run on autopilot (ads, cold outreach, daily briefings), some draft for your one-tap approval (sensitive emails, task proposals).
  • Audit + cleanup of system prompts. chat-engine and nightly-review agents now identify as your AI coworker, not your AI CEO. Signup-followup emails dropped "AI cofounder." Live-chat assistant on the homepage updated.